There are a wide variety of different ways to generate an income online, but affiliate marketing has shown to be one of the best options for most people when they are just starting out. It requires a minimal investment when compared to most other ways to earn money online. You can be an affiliate for so many programs, and there are tons of ways to promote your affiliate links. So, what is affiliate marketing?
Basically, affiliate marketing is the process of referring someone to another’s company’s products or services and you earn commission in return. Depending on the program, payment may be monthly or every two weeks. The simplest meaning of what is affiliate marketing is that affiliate marketing is a commission-based sales job. There are several affiliate incomes but affiliate marketing can be categorized into 3 broad spectrums.
Free Affiliate Marketing
This is not affiliate marketing without return. It simply means you are not attached directly to the product or service you are promoting. These are your basic Pay Per Click (PPC) affiliate marketing campaigns where you have no presence and no authority in the niche of the product you are promoting. There exists no direct link or connection between you and the end consumer. What you do basically is to promote a link given to you by the merchant on websites through Google Adwords, Facebook ads or whatever with the intent that people will click on your link and buy or take actions that will earn you a commission.
While it takes time t build reputation in business relationship, this model offers more attractive marketing as no need contact between you and the end consumer.
Thе rеаѕоn whу this tуре of аffіlіаtе mаrkеtіng іѕ so аttrасtіvе to mаnу іѕ bесаuѕе no presence оr аuthоrіtу in a nісhе іѕ needed! It tаkеѕ time tо buіld up a reputation аnd trust with your оnlіnе audience, аnd many people are juѕt too scared to соmmіt to wоrkіng оn a blоg or wеbѕіtе, оr just don’t hаvе thе time. For mаnу, this іѕ thеіr оnlу орtіоn.
Relational Affiliate Marketing
With regards to ‘relation’, what is affiliate marketing? As the name implies, this affiliate marketing type gives you presence before your target audience. As this may be through blogs, email marketing, podcast, videos or social media presence, you have your links to promote directly to your target market. However, these links may not be products that you actually use. It works best for people with blogs. Just place the link on your web page. By promoting affiliate links that are related to your niche on your blog earn your more money.
Involved Affiliate Marketing
Here, you use the product or service, have passion in it and strongly recommend it to your audience and high engaging reviews and descriptions. When you write reviews about such affiliate program, your content shows not just the positives of the program but your experience while using the product or enjoying the service.
The idea is to give your strong authority in your interaction with your audience and arouse their interest with your experience that you share.
Here, you have a direct contact with target audience and its unlike the PPC. You use your reputation and trust to win the heart of people to click on your affiliate link and get them buying or performing actions.
As a freelancer, knowledge of ‘what is affiliate marketing’ helps to bring the business intellect to a different level. The exposure gained is different from that of traditional marketing efforts, like advertising on the newspapers, or through other media like TV ads. As an affiliate, your job is to find potential prospects for the product, and promote your link for the particular program you join. There is no need to develop your own product and system as finding an affiliate program to join is equally easy. You also do not need to worry about stocking your own products, dealing with suppliers yourself and setting up a payment and shipping system for your products. You just tap on the existing facilities of an affiliate program, and just sit back to collect payment for your efforts.